Science and Research at EcoHaus
Science and Research at EcoHaus
Where science meets home care
EcoHaus is more than an eco-friendly household products brand. It’s a brand that looks for better ways to do laundry, clean, and care for the home gently.
We’re interested in what really works in real homes. How to remove stains at low temperatures. How to reduce packaging. How to develop products that are effective, safe, and make sense from an environmental perspective.
We’re building EcoHaus as a brand that brings together:
- development and innovation in household products
- testing and working with data
- customer education
- and a long-term commitment to making the category higher-quality and more trustworthy
We don’t want to be just another “eco brand.” We want to be a brand that helps change how people think about caring for their homes. Our products are created through development, testing, and feedback from the people who use them every day.
Customers prefer shopping most.
Effectiveness without the frills
The product has to work. Otherwise, it makes no sense.
A simpler household
Less volume, less chaos, less unnecessary stuff.
Verified location of the estimated
We want to be able to explain and substantiate what we claim.
The Home Drugstore of the Future
We want to move the category forward, not just repeat what already exists.
We don’t believe in “eco” without proof
Many brands use the word “eco” today. For us, sustainability means measurable data and transparent communication.
EU Ecolabel
Our cleaning products have received the European EU Ecolabel certification. It is one of the strictest environmental certifications for cleaning products in Europe.
The certification evaluates not only environmental impact, but also the product’s actual effectiveness.
Carbon footprint and sustainability
For selected products, we also track the carbon footprint in accordance with ISO 14067, an international standard that defines how a product’s carbon footprint is calculated over its life cycle. For example, the EcoHaus laundry sheet has a carbon footprint of approximately 16.1 g CO₂ eq. per wash. You can read more about our approach to sustainability here.
Concentration instead of dilution
Conventional laundry gels and cleaning products contain a large amount of water. This increases the product volume, the size of the packaging and the demands on transport. At EcoHaus, we focus on concentrated formulas that contain a higher proportion of active ingredients. Water is only added during use – directly in your washing machine or while cleaning.
Biodegradability
During development, we look not only at how a product performs during washing or cleaning, but also at what happens to it after use. The biodegradability of the substances used and their behaviour in the aquatic environment are important to us.
Skin safety
Laundry is in contact with our skin every day. That’s why, during development, we look not only at effectiveness, but also at the safety of the formula and gentleness to textiles.
Products certified with the EU Ecolabel
Problem analysis
We don’t start with a product, but with a problem. We’re interested in the situations people deal with when doing laundry or cleaning, such as hard water, odour in sportswear or complicated detergent dosing.
Formula development
Together with experts, we test different combinations of active ingredients and look for a balance between effectiveness, formula safety and product stability, so that it works just as reliably throughout its use.
Real-life testing
We test products not only internally, but also in real households. Feedback from people who use the products every day is key for us.
Cleaning and laundry are everyday activities with a huge impact. At EcoHaus, we don’t want to add yet more products to an already overcrowded category. We want to look for solutions that make more sense.
