EcoHaus – An Approach to Sustainability

EcoHaus is a Czech brand of functional household products that makes everyday home care simpler. We focus on simple, practical products whose performance, safety, and specific environmental attributes we verify through testing, data, and expert partners. 

Every EcoHaus product is the result of scientific research, collaboration with universities, testing, innovation, and transparent data. We believe that eco-friendly household products should be effective, safe, simple,  and backed by facts. The aim of this page is to introduce you to what EcoHaus stands for, how it began, and what our sustainability strategy is based on.

Thanks to our commitment and long-standing work in chemistry, textiles, and ecology, our founder Petra Doubková was named one of the leading sustainability figures of 2025 by Týdeník Euro. She is also among the TOP innovators of 2025 according to Hospodářské noviny and received a special sustainability award from ČSOB.

For us, sustainability starts with data. Since 2024, we have measured the carbon footprint of our laundry detergent sheets according to the ISO 14067 methodology and are gradually expanding our assessment to include product LCA, so we can have a fully transparent overview of the entire life cycle.

Our environmental strategy is based on eliminating plastics, concentrating active ingredients, biodegradability, FSC packaging, and manufacturing most of our products in the Czech Republic.

Petra Doubková Petra Doubková, founder and CEO of EcoHaus

For me, sustainability has never been just about ecology. It’s the way I think about everything – from the product and marketing to who we employ and how we care for our customers. I see it as the connection of environmental and social impacts, a commitment to doing things honestly, transparently and with respect for people and the planet. I’m grateful that a conscious and loyal community of like-minded people is growing around EcoHaus. The fact that hundreds of customers come back to us for our products every day confirms to me that we’re on the right path.

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In my eyes, sustainability is not an easy discipline. It’s a huge field full of study, testing, difficult decisions and small details that may not be visible at first glance, but whose impact is big. And yet I enjoy its diversity and difficulty immensely. Our vision is simple: for eco-friendly household care to be not a luxury, but the standard. So that everyone can reach for household products that work, are high quality and at the same time don’t burden health or the planet. With the certainty that when they buy them, it will be the best possible choice on the Czech market. That’s why at EcoHaus we invest hundreds of thousands in quality testing. That’s why we reject greenwashing. That’s why we don’t take the path of discount gimmicks, but the path of long-term value. That’s why everyone shopping with us has the security of our satisfaction guarantee and money-back guarantee. And I’m proud that out of more than 100,000 customers, only three have used it. Thank you for your trust in our brand and for supporting a sustainable approach to life!

Our Vision: An Ideal Future According to EcoHaus

One product, many uses

We minimise chemicals and plastic consumption, because we see no reason to buy 10 bottles of different cleaners for one household. You don’t need a cupboard full of household products – a few top-quality, functional products are enough.

Simple ingredients mean functionality

Expensive, over-coloured and over-perfumed formulas often mask low quality. EcoHaus goes back to the essentials: effective, science-based formulas without filler.

Eco-friendly laundry isn’t a luxury, but the new “normal”

No unnecessary water in the product. No plastic bottles. No microscopic residues of irritating chemicals. Effective even at low temperatures.

Packaging gets a second life

We put paper back into circulation, recycle, and eliminate plastic wherever it makes sense. We don’t throw away products with damaged packaging or approaching their best-before date.

Skin should be protected, not burdened

Textiles we wear 24/7 shouldn’t contain anything that harms the skin or health. We eliminate allergens, irritating fragrances, fillers, optical brighteners and petrochemical raw materials.

We want to make things in Czechia

We’re building a factory in Czechia to shorten transport, create jobs and strengthen the transparency of production.

Sustainability grows from education

We invest in education – not only for our team, but also for the public. EcoHaus wants to be the most trustworthy source of information. More here: Propereme to! podcast

How We’re Building an Eco-Friendly Drugstore

EcoHaus was founded with the idea of simplifying everyday laundry and clothing care. While studying at the Technical University of Liberec, its founder, Petra Doubková, developed an even greater interest in textiles. She originally wanted to design her own clothes, but gradually became more interested in how to care for them. She was looking for a more practical alternative to bulky bottles of laundry detergent that would make dosing easier and take up less space. That’s how laundry sheets became EcoHaus’s first product.

A university startup competition and a subsequent crowdfunding campaign on Hithit helped turn a student idea into a business, with early customers contributing nearly half a million Czech crowns. At the time, Petra balanced preparations with her studies and a job at a hospital. She stayed in direct contact with customers even after the campaign ended, calling them personally to learn about their experience. Their feedback then helped shape the next stages of EcoHaus, from packaging updates to the choice of new fragrances.

In 2025, EcoHaus received EFQM certification as part of the National Quality Award of the Czech Republic, presented under the auspices of the Ministry of Industry and Trade. The assessors recognized our focus on sustainability, innovation, transparent data, and strategic management. The evaluation included the international EFQM Excellence Model, used by leading European organizations and institutions. EcoHaus successfully completed a comprehensive assessment and received a certificate valid for three years. This award confirms that our approach to quality management, sustainability, and company culture meets standards recognized across Europe and that we are building a high-performing brand with a clear vision for the long term.

EcoHaus is built on five pillars

Simplicity

We believe that one product can have multiple uses and that a home doesn’t need to be full of unnecessary chemicals. Our formulas are simple, effective, and free of unnecessary additives. Fewer products, more purpose.

Innovation

We build on science, testing, and collaboration with universities. We invest in OECD tests, packaging development, and new formulations. For us, innovation means continuous improvement based on data.

Honesty

Our products are made with care and a personal touch. We work with people with disabilities and sheltered workshops, where every item is crafted with love and attention to detail. For us, integrity means choosing high-quality ingredients and never cutting corners when it comes to health or functionality. We make things the way we’d want them made for ourselves.

Sustainability

Environmental and social impact—from FSC-certified packaging and biodegradability to sheltered workshops and local production of most of our products. You can find specific details in the product descriptions, or feel free to contact us at petra@ecohaus.cz

Quality

Our products are effective, safe, and laboratory-tested. You can rely on their quality—we guarantee it.

What are we most proud of?

We only offer products that really work

Outstanding effectiveness confirmed by laboratory tests, not marketing slogans.

We invest in science and testing

We invest in comprehensive testing (OECD, ISO, TUL in-house testing). We work with:

The Technical University of Liberec – Institute for Nanomaterials, Advanced Technologies and Innovation (CXI). We subject our products and textiles washed in them to laboratory testing using standardized OECD and ISO methods, as well as advanced instrumental analyses. The tests were conducted by the Departments of Environmental Technology, Environmental Chemistry, Applied Biology and Nanochemistry.

Testing to date* includes:

Biodegradability according to OECD 301 F – a 28-day respirometric test monitoring oxygen consumption and carbon dioxide production. Nine varieties of EcoHaus laundry sheets and dishwashing sheets were tested. After 28 days, all tested samples achieved biodegradation of over 70% and were classified as biodegradable in the report.

In vitro textile biocompatibility according to ISO 10993-5 – an MTT assay was used to assess the viability of human skin cells after contact with cotton textiles washed with the Fragrance-Free and Meadow Flowers laundry sheets. Both textiles tested were found to be biocompatible with human skin keratinocytes.

Skin irritation according to EPI-200-SIT and OECD TG 439 – textiles washed with the Fragrance-Free and Meadow Flowers sheets were tested on the EpiDerm reconstructed human skin model. Based on the results, both were found to be non-irritating to the skin.

Composition analysis using FTIR/ATR spectroscopy – identification of the main organic, water-insoluble and inorganic components of the laundry sheets.

Determination of surfactant content – photometric measurement of anionic and nonionic surfactants using cuvette tests; anionic surfactants were tested according to ISO 7875-1.

Fragrance analysis using GC-MS/MS – targeted determination of selected fragrance ingredients using the SRM method, together with broader composition screening in full-scan mode.

Thermogravimetric analysis (TGA) – assessment of the product’s thermal decomposition and determination of the proportion of inorganic residues, including the zeolite component.

* If you’d like to know more about the testing, get in touch at petra@ecohaus.cz

We educate

Every month, we publish videos, articles, infographics and the podcast Let’s Get It Clean!, and we also host events and workshops. We debunk myths, demystify DIY methods and offer scientifically verified alternatives.

Digitalization & minimizing our impact

Digitalization is one of our most important pillars. We run our business using data, automate processes, and use AI for research, data management and customer experience management. We measure, archive and evaluate all tests, processes and impacts so that we can continuously improve and base decisions on facts, not feelings. We don’t use paper invoices. We strive to minimize the number of leaflets included in our packages and avoid unnecessary plastic packaging filler.

Why is EcoHaus ECO?

Sustainability isn’t a label. It’s the architecture of the entire project. Fine-tuning the laundry detergent sheet so it contained only the ingredients that were truly necessary, was kind to nature and to the skin of people with atopic eczema, washed away dirt and even smelled lovely—that was a science. Founder Petra made it happen. 

Environmental pillar

We are meeting several UN goals in the areas of sustainable production, responsible consumption, ecosystem protection, and climate action, and we guide all our actions by these international standards.

Products without unnecessary water | SDG 12

Conventional laundry gels consist largely of water. EcoHaus laundry detergent sheets contain concentrated active ingredients without water.

No single-use plastics | SDG 12 • SDG 14

For most of our products, we eliminate plastic bottles and plastic packaging and use FSC®-certified paper.

FSC® fully recyclable packaging | SDG 15

A special multi-layer paper barrier protects the laundry detergent sheets even in the bathroom. FSC packaging supports renewable resources and responsible forest management.

Laundry detergent sheets and dishwashing sheets are biodegradable | SDG 6 • SDG 14

The formulation of our laundry detergent sheets and dishwashing sheets is designed to respect OECD standards for biodegradability and not to endanger aquatic ecosystems. Variants of EcoHaus laundry detergent sheets were tested by a laboratory of the Technical University of Liberec according to the OECD 301 F method. The complete product was tested, dissolved in a standard test medium with microorganisms from a wastewater treatment plant.

200,000+ plastic packages saved every year | SDG 12

Reality, not a promise. We measure our impact transparently. Real, measurable waste savings thanks to high concentration and paper packaging.

Carbon footprint measurement | SDG 13

Since 2024, we have been analysing the carbon footprint of our laundry detergent sheet products according to ISO 14067, and we plan to extend this to the full environmental profile of the product (LCA).

We’re proud of our EU Ecolabel certification | SDG 12

It is confirmation by independent authorities that the products meet the strictest environmental criteria. In our range, you’ll find it on our Dish Soap, Toilet Cleaner and All-Purpose Cleaner.

Carbon footprint of EcoHaus laundry sheets

Meadow Flowers • calculated according to ISO 14067 and PCR 2011:10 (UN CPC 35322)

Result: 5.4 kg CO₂ eq./1 kg of product

1 laundry sheet = 16.1 g CO₂ eq.

  • 54.6% of the impact = “upstream” (extraction and processing of raw materials; the largest contributions come from the production of polyvinyl alcohol and zeolite)
  • 45.4% of the impact = “core” (with the largest contributions coming from secondary packaging, transport, and energy consumption during manufacturing)

This is one of the lowest results among the available detergent data.

 *Disclaimer: Carbon footprints of products should always be compared using the same functional unit and across the product’s entire life cycle (LCA – Life Cycle Assessment). Most commercial brands and manufacturers of laundry products and detergents are interested in this data, but do not publish it publicly. For this reason, scientific studies and expert publications that are methodologically and scope-wise relevant to the subject were used to research the carbon footprints of laundry products on the market. Nevertheless, these data cannot be considered fully equivalent when compared with one another, and the results must be interpreted with due caution. In light of the above, we do not name the specific brands or manufacturers included in the research. For more information or questions about carbon footprint calculations or life cycle assessment (LCA), you can contact the EnviTrail team, which specializes in the environmental assessment of products and processes.

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Social Pillar

Social sustainability is just as important to us as environmental sustainability. We are proud members of the Association of Social Responsibility and the Business Leaders Forum, where we actively share best practices and support changes that have a positive impact on people and businesses alike. We have long partnered with sheltered workshops, provide employment opportunities for people with disabilities, and some of our products are made thanks to their meticulous work and care. We also support organizations such as M.arter, which help single mothers return to working and personal life, and regularly provide material assistance to people in difficult situations, such as the Locika center and the Radovan foundation. We help businesses through CSR gifts from sheltered workshops and organize employee wellbeing workshops so that sustainability becomes part of everyday corporate culture, rather than just a box to tick.
We believe that business should be humane, supportive, and create opportunities where they are needed most.

Cooperation with sheltered workshops | SDG 8 • SDG 10

We work with sheltered workshops, where some of our products are made with incredible care and a human touch. People with disabilities assemble orders, sew textiles and finish corporate gift packages, which are the heart of our entire production.

Employing people with disabilities | SDG 8 • SDG 10

We believe in equal opportunities for everyone. That’s why we create jobs for people with disabilities in a safe environment with full support that respects their individual needs.

Alternative fulfilment for companies | SDG 8 • SDG 10

We help companies meet their legal obligations regarding the employment of people with disabilities (alternative fulfilment of the disability employment quota). At the same time, we support meaningful jobs that have a real social impact and change lives for the better in the long term.

Supporting single mothers | SDG 1 • SDG 5 • SDG 10

We support M.arter, a non-profit organisation that helps parents find their place in working and personal life again. In 2025, we handed them a cheque for CZK 25,000, and we continue to help. We also provide material help to people in difficult situations in cooperation with the organisations Locika and Nadační fond Radovan.

Mentoring & education | SDG 4 • SDG 5

Petra has long been mentoring women in the Minerva 21, Holky z Marketingu and Holky z byznysu programmes and at the Prague University of Economics and Business (VŠE). We actively support young talent. Four students from the Technical University of Liberec have already completed a year-long internship with us.

Innovation

Public education SDG 4 • SDG 12 • SDG 13

Thanks to our wide organic reach, we reach more than 5 million people every month, whom we educate about a healthy home, ecology, sustainability and a smart lifestyle. You’ll find us on all major platforms, from quick reels to long YouTube formats and practical tips on Pinterest. Our educational work also includes the podcast Propereme to!, where we invite personalities from science, ecology, chemistry, health and professional home organisers. We open up topics that aren’t usually talked about or are often taboo, and we explain them in a human, clear way, without scaremongering. We regularly organise events, workshops and talks, where we share know-how, inspire and bring practical solutions to every household. Our founder Petra is an active part of discussions about sustainability, speaks at professional conferences and takes part in panels with leading experts.

Research & development SDG 9 • SDG 12 • SDG 13

We want to be at the top of this field, we innovate constantly. Our founder Petra Doubková studies industrial engineering & textile technology at the Technical University of Liberec, where she researches detergents and modern cleaning technologies. She has also been accepted for a prestigious internship at Harvard as part of her doctoral studies, where she will continue researching sustainable cleaning systems and safe biosurfactants. Thanks to this, we bring the latest scientific findings directly into every EcoHaus product.

Production in the Czech Republic SDG 8 • SDG 9 • SDG 12 • SDG 13

We’re building our own factory, which shortens the supply chain and strengthens transparency. All of this is part of our long-term mission to support Czech production and bring products with minimal impact and maximum quality to the market. More here.

If you need anything clarified or verified, you can write directly to our founder at petra@ecohaus.cz. For questions about LCA and sustainability, our partner EnviTrail will be happy to advise you. You can also find more information in our media kit.

Frequently Asked Questions about Sustainability

At EcoHaus, sustainability is a comprehensive issue for us. We consciously develop it across all areas of our business. 

  • environmental pillar – product development and content, our approach to packaging materials, data-based analysis of products’ environmental profiles,
  • social sphere – cooperation with sheltered workshops, employing people at a disadvantage, substitute performance for companies, support for single mothers 
  • innovation, which we strive to bring to the household products sector, aiming to lead the way in making it more sustainable. 

We focus on innovation through:

  • public education
  • building a factory in the Czech Republic
  • developing new product formulas that are gentler on the skin

We work with experts and independent consultants from EnviTrail.

We follow technical standards and guidelines.

Our communications have been reviewed for greenwashing—we focus on communicating scientifically substantiated data and facts about our products and operations.
  • Wash at lower temperatures.
  • Use sparingly and according to water hardness.
  • Recycle packaging.
  • Don't waste the product or wash unnecessarily

Less washing = fewer pills. Don’t automatically toss clothes in the hamper after every wear. Often, airing them out or spot-cleaning is enough before starting another wash cycle.

Protect your clothes from dirt. When cooking, gardening, or cleaning, reach for an apron. You’ll save expensive fabrics and favorite pieces from grease and stains.

Don’t wash too often. Washing breaks down fibers and shortens the life of your clothes. Delicate fabrics feel the effects first.

Use laundry bags. Protective bags keep lace, bras, merino, and silk safe. They help prevent misshaping and mechanical damage.

Store clothes in garment bags. Store valuable or delicate clothes in special garment bags. They’ll protect them from friction, dust, and moths.

Air-dry your clothes. Most fabrics last longer when you let them dry naturally. This minimizes the risk of shrinkage, friction, and static buildup.

Find more handy ideas and tips on our blog or on Instagram.

Yes. Calculating the carbon footprint of laundry detergent sheets in 2025 is the first step. Our goal is to expand environmental reporting to include additional products and stages of production, giving customers a fully transparent view of our impacts and progress.
  • Yes, construction is highly carbon-intensive, but that is precisely why we want to lead by example and renovate an existing building. 
  • The main goal is to shorten the supply chain and increase transparency in production.