- Development of new products from idea through prototypes to final product;
- Market and trend analysis, identifying new opportunities;
- Defining product concept, specifying features, packaging, pricing, and marketing message;
- Collaboration with suppliers, building a supplier network, negotiating terms, and ensuring production;
- Coordination of the development process and external partners;
- Cost and quality optimization, finding a balance between quality, sustainability, and cost-effectiveness;
- Oversight of testing and certifications, ensuring compliance with standards and regulatory requirements;
- Go-to-Market strategy, planning launches, collaborating with marketing and sales.