Limited Edition EcoHaus x Beata Rajská: A Celebration of Women’s Strength, Beauty and Timelessness

Obsah aktuální k datu 15. 7. 2025

When two strong personalities understand each other without words and their worlds intersect at just the right moment, a partnership emerges that goes beyond the ordinary. Beata Rajská, undoubtedly the best-known Czech fashion designer, and Petra Doubková, founder of the sustainable Czech brand EcoHaus, have shared not only common values but also a friendship for some time now. They meet where beauty and elegance blend with care and sustainability.

Their longstanding connection has now resulted in something extraordinary: a luxury limited-edition collection of laundry detergent sheets with a fragrance inspired directly by Beata Rajská’s studio in Prague’s Josefov district, limited to just one thousand pieces.

Limited edition EcoHaus x Beata Rajská 60 washes
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€25,95
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Limited edition EcoHaus x Beata Rajská 60 washes
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Limited edition EcoHaus x Beata Rajská
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Limited edition EcoHaus x Beata Rajská
Limited edition EcoHaus x Beata Rajská
Sold out
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Out of stock
From €75,95
Limited edition EcoHaus x Beata Rajská

Two generations, one vision

Beata and Petra. Two successful women, two stories. They are united by a love of their work, a desire to create from the heart, and the courage to forge their own paths. For several decades, Beata has dressed women who know who they are, while in recent years Petra has been transforming the world of sustainable, gentle garment care. She shows that doing laundry can be stylish and effective, while also being deeply considerate of both health and nature. The result is a shared dialogue between fashion and care that speaks to every woman who wants to live stylishly and mindfully.

“We spent a really long time preparing this collaboration—more than six months—and we’re absolutely delighted with it. It bears the hallmarks of both Beata and EcoHaus, bringing high fashion together with luxurious care,” Petra says enthusiastically.

Atelier: A Sensual Fragrance in Luxurious Packaging

The limited-edition Ateliér laundry sheets are the essence of Beata Rajská’s world. The fragrance was created right where unique pieces are made every day for women who want to feel exceptional.

It is an elegant, understated and distinctly feminine fragrance. It carries a fresh sea breeze, delicate notes of juniper and white flowers, and something of the atmosphere surrounding silk spread across the cutting table. It evokes purity and calm. “When I first used the laundry sheets at home, my husband asked me: What smells so lovely in here?” Beata says with a smile. That was exactly how she had imagined her signature fragrance.

The fragrance is also visually enhanced by the packaging itself – three different label designs were created, each bearing Beata Rajská’s distinctive hand. Each is different, yet all reflect her aesthetic and attention to detail.

Limited edition EcoHaus x Beata Rajská 60 washes

Limited edition EcoHaus x Beata Rajská 60 washes

€25,95

Laundry sheets: the best way to care for exceptional fabrics

Every garment needs care that allows it to shine time and time again. The laundry sheets from the EcoHaus x Beata Rajská collection are not only beautifully scented and pleasing to the eye. Above all, they were created to give even the most delicate fabrics gentle, yet effective and much-needed care.

“The limited-edition Ateliér laundry sheets were created as a manifesto of respect for high-quality, timeless garments,” Petra adds.

Whether it’s silk, lace, cashmere or hand-embroidered fabrics, the laundry sheets can handle them all. They have a simple formula without unnecessary chemicals, phosphates or optical brighteners, and are designed for washing at lower temperatures too. This means they dissolve completely without leaving any residue, even at 30°C. Just as in fashion, simplicity is strength here too.

Limited edition EcoHaus x Beata Rajská

Limited edition EcoHaus x Beata Rajská

€75,95

A gift set by Beata Rajská, for those who appreciate beauty.

In addition to individual packs, the Ateliér-scented laundry sheets are also available in a gift set personally put together by Beata. It includes her favorite EcoHaus products, which she uses herself and regularly recommends to her clients.

“I wanted it to contain everything I use myself and can rely on. The products I recommend to others have to be tried and tested through everyday use—and that’s exactly what you’ll find in the set,” explains Beata.

The elegant gift set contains:

Beata Rajská’s set is not only a beautiful gift, but also an investment in making clothes last longer. Ideal for any woman who loves the blend of aesthetics, practicality, and care.

Karlovy Vary as the perfect backdrop for a limited edition

Beata Rajská and Petra Doubková personally attended the 2025 Karlovy Vary International Film Festival. Products from the limited edition were there too: understated, stylish, and true to the spirit of this collaboration.

The Karlovy Vary International Film Festival is a place for people to connect, for beauty, and for stories—and a passion of Beáta Rajská’s, just like EcoHaus.

Forbes has also written about our collaboration.

When we were preparing the limited-edition Ateliér collection, it wasn’t just about creating a beautiful product—it was about bringing together two worlds, two generations who understand each other. Beata captured this perfectly in her interview with Forbes, where she reflects on our collaboration:

“As well as designing and sewing clothes, we also need to maintain and care for them. That’s why this partnership makes so much sense to me,” she says of the connection between fashion and sustainable care.
She adds: “I’m actually happy when I can spend time with young people and perhaps pass on some of my experience,” recalling how, as a young woman, she learned haute couture tailoring from the skilled dressmakers of the First Republic era.

A collaboration that began naturally has thus become a symbolic link between tradition, care, and a new generation of sustainable thinking.

Limited edition EcoHaus x Beata Rajská 60 washes
MORE FOR LESS
.
In stock > 10 pcs,
€25,95
€0,43/wash
Limited edition EcoHaus x Beata Rajská 60 washes
Buy now
Limited edition EcoHaus x Beata Rajská
Sold out
.
Out of stock
From €75,95
Limited edition EcoHaus x Beata Rajská
Limited edition EcoHaus x Beata Rajská
Sold out
.
Out of stock
From €75,95
Limited edition EcoHaus x Beata Rajská

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