Limitovaná edice EcoHaus x Beata Rajská: Oslava ženské síly, krásy i nadčasovosti
When two strong personalities understand each other without words and their worlds intersect at the right moment, a collaboration that transcends ordinary boundaries is created. Beata Rajská, undoubtedly the most famous Czech fashion designer, and Petra Doubková, founder of the sustainable Czech brand EcoHaus, have been sharing not only common values but also friendship for some time. They meet where beauty and elegance combine with care and sustainability.
Their long-standing connection has now resulted in something extraordinary. A luxury limited edition of only 1,000 pieces of washing paper with a fragrance inspired directly by Beata Rajska's studio in Josefov, Prague, has been created.
Two generations, one vision
Beata and Petra. Two successful women, two stories. They are united by their love for work, their desire to create with their hearts and the courage to go their own way. Beata has been dressing women who know who they are for decades, while Petra has been transforming the world of sustainable and sustainable clothing for the last few years. She shows that laundry can be stylish, efficient and at the same time deeply respectful of health and nature. This creates a collaborative dialogue between fashion and care that appeals to every woman who wants to live stylishly and consciously at the same time.
"We have been working on this collaboration for a really long time, more than half a year, and we are very happy about it. It bears the imprint of both Beata and EcoHaus, where we combine high fashion with luxury care," says Petra with enthusiasm.
Atelier: sensual fragrance in a luxurious package
The limited edition Atelier washing papers are the essence of Beata Rajská's world. The fragrance was created right in the space where unique pieces are born every day for women who want to feel special.
It is an elegant, unpretentious and purely feminine fragrance. It carries a fresh sea breeze, subtle notes of juniper and white flowers, and something of the atmosphere that surrounds silk laid out on a cutting table. It evokes purity and serenity. "The first time I used the washcloths at home, my husband asked me: What smells so good?" Beata smiles. That's exactly how she imagined her personal scent.
The scent is visually emphasised by the packaging itself - three different label variants were created , each with Beata Rajská's original handwriting. Each one is different, but they all carry her aesthetic and attention to detail.
Washing papers as the best way to care for exceptional materials
Every garment requires care to allow it to shine again and again. The EcoHaus x Beata Rajská washing papers are not only fragrant and beautiful to look at. Above all, they were created to give even the most delicate materials gentle, yet effective and much-needed care.
"The limited edition Atelier Washing Papers were created as a manifesto of respect for timeless quality garments," adds Petra.
Whether it's silk, lace, cashmere or hand-embroidered fabrics, the wash papers can handle it. They have a simple formula with no unnecessary chemicals, phosphates or optical brighteners and are designed for washing at lower temperatures. As a result, they dissolve at 30 °C without any residue. As in fashion, simplicity is power.
Beata Rajska gift set, for those who appreciate beauty
In addition to the individual packs, the Atelier scented washing papers are also available in a gift set that Beata has personally put together. These are her favourite EcoHaus products, which she uses herself and regularly recommends to her clients.
"I wanted it to include everything that I use myself and can rely on. The products I recommend have to be proven by everyday use - and that's exactly what you'll find in the package," explains Beata.
The elegant gift set includes:
- Washing papers with Atelier fragrance
- Laundry perfume with the scent of Meadow Blossom
- Laundry bag to protect delicate laundry
- Wool dryer balls to keep laundry soft and fluffy
The Beata Rajska set is not only a beautiful gift, but an investment in the longevity of your clothes. Perfect for any woman who loves the combination of aesthetics, practicality and care.
Karlovy Vary as the perfect backdrop for the limited edition
Both Beata Rajská and Petra Doubková will personally attend the Karlovy Vary International Film Festival 2025. The limited edition products will be present: understated, stylish, in the spirit of this collaboration.
The Karlovy Vary Film Festival is a place of meetings, beauty and stories - and also a matter of Beata Rajska's heart, just like EcoHaus.
O naší spolupráci píše i Forbes
Když jsme připravovali limitovanou edici Ateliér, nebylo to jen o krásném produktu – ale i o setkání dvou světů, dvou generací, které si rozumí. A právě to vystihla Beata i v rozhovoru pro Forbes, kde se k naší spolupráci vrací slovy:
„Kromě toho, že oděvy navrhujeme a šijeme, je musíme také udržovat a pečovat o ně. Proto mi tohle spojení dává velký smysl,“ říká k propojení módy a udržitelné péče.
Zároveň dodává: „Naopak jsem ráda, když můžu být s mladými a třeba jim předat něco z mých zkušeností,“ a vzpomíná, jak se sama v mládí učila špičkovou krejčovinu od prvorepublikových krejčových.
Spolupráce, která začala přirozeně, se tak stala symbolickým propojením tradice, péče a nové generace udržitelného myšlení.
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