Traditional textile manufacturing once began in Liberec. Now, the future of laundry is being created here.

We’re reviving traditional manufacturing, continuing to develop LONGEVITY laundry detergents using the latest findings from Harvard, and saving a dilapidated factory. Will you help us get the whole project off the ground? All it takes is one voucher.

Already supported by people!

We’re picking up speed! We’re halfway there.

Thank you for your support so far! We’ll keep going until we make our vision a reality.

Although, unfortunately, we didn’t reach our goal of 5,000 selected vouchers by the original target date of September 18, we’re certainly not giving up. We’re continuing, until we bring our vision to life together. We believe there are still plenty of people around us who want to protect nature and their families’ health. People who feel it’s time to make the world of laundry better.

From the bottom of our hearts, thank you for your support so far! Together, we can do it.

We’re changing the world of laundry. Together.

At EcoHaus, we have a bold vision of what the future of laundry and Czech industry can look like. We want to:

Make innovative laundry detergents

Bring production home to the Czech Republic. Make products without plastic and without compromise.

Have our own testing laboratory, development and production

A place where we will build on global innovations and draw inspiration from the most important research institutions.

Build a place in Liberec where science, tradition and home care meet

Plus a space for creative workshops, lectures and excursions for schools and organisations. We want our production to be open.

Work with ESG and circular economy experts

Our partner is EnviTrail, who guides us through carbon footprint calculations. Together we are building a long-term system that will ensure that not only our product, but also the production itself, is environmentally friendly.

Build a community of people who want to protect nature and their health

LONGEVITY laundry detergents with healing effects thanks to enrichment with bioactive substances can help with that.

Longevity is an approach to living longer and healthier – with vitality and in the best possible shape. And that’s exactly why we want to create products that put self-care first.

Keep educating millions of people every month through social media

You can follow EcoHaus on Instagram, YouTube, Facebook and TikTok.
You can also listen to our lifestyle podcast Propereme to!, available on Spotify and Apple Podcasts. If you also want to see our emotions, watch the video recording on YouTube.
For those who want to have useful tips always at hand, we’ve prepared our e-book The Laundry Bible.

Why are we doing this right now, when everyone is moving production overseas?

Because we believe that meaningful things should be done with care and at home, in our own facilities. Even Czech suppliers and our current manufacturers often can’t keep up with us—they resist innovation and the use of clean, high-quality ingredients.

That’s why we want to build our own facilities, with our own testing, development and production—all under one roof. In a city with a strong textile tradition, which is inextricably linked to laundry detergents.

While others move production as far away as possible, at EcoHaus, we want to bring it back home. To Liberec, which once clothed the whole country and beyond, and where the future of laundry is now taking shape. And because founder Petra is from Liberec, she wants to give back to her hometown by creating meaningful job opportunities and working with local people to develop what is breathing new life into the region.

How can you help? It’s simple. Treat yourself to a gift voucher or share our campaign with others.

We need to sell 5,000 vouchers in total.

You can use the voucher to purchase any products in our online store www.ecohaus.cz.

Buy a voucher and support development Share the campaign

Every voucher sold brings us significantly closer to being able to launch the development of a new generation of laundry detergents, inspired by the latest research from Harvard—specifically the Wyss Institute, where Petra Doubková, founder of EcoHaus, will be doing an internship.

You can contribute as an individual or as a company.

Corporations and companies can use the vouchers as a CSR gift for their employees —for example, for Christmas or as a thank-you for their work. They can use the voucher value to purchase anything they need for their home from our online store. For orders of 60 or more, they can take part in a free, tailor-made workshop. We’ll come to you, and together we can explore topics related to the home, from making cleaning products to the principles of a longevity-focused approach that brings together sustainability, health, and home care. If you’re interested in a workshop, contact us by email at petra@ecohaus.cz. Find out more about our workshops and get Christmas inspiration here.

Individuals can give a voucher to themselves or someone close to them—as a gift or an investment in the future of their home. You can use the voucher value to purchase anything you need for your home from our online store.

Want to contribute and help others at the same time? Instead of a standard voucher, you can choose the in-kind donation option, where products go to people who cannot afford them themselves (e.g. single mothers, shelters, and food banks). You’ll receive a symbolic thank-you, and we’ll make sure the help reaches those who need it.

LONGEVITY EcoHaus detergents with healing power

We believe that, with the support of Harvard, we have the opportunity to bring laundry detergents with medicinal additives to market. Textiles touch our skin 24/7, and if we choose a laundry detergent with 40 harmful ingredients, we’re harming ourselves. What if, instead, we actively supported our health through our choice of laundry detergent?

Petra’s ambitious but entirely realistic goal is to work out during her internship at the Wyss Institute how to add bioactive substances to laundry detergents, such as extracts of Reishi mushroom, Ashwagandha, or even probiotics, that will have healing and soothing effects. These substances would then be released onto our skin throughout the day, strengthening our microbiome, speeding up regeneration, or helping us get a good night’s sleep. And this isn’t just about clothing—it could also apply to things like hospital bedding.

With your help, we can bring world-class science home.

Buy a voucher and support development

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Feasibility study = 1,000 vouchers

We’ll find out how to restore the old factory in Liberec, what could be created there, on what budget, and whether this path is realistic at all or whether we’ll have to look for another one.

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Professional laboratory rental = 2,500 vouchers

We’ll start developing a new generation of laundry detergents that are not only effective but also have healing properties thanks to enrichment with bioactive substances.

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Internship at Harvard (Wyss Institute) = 4,000 vouchers

Petra will bring back know-how in microencapsulation, a technology of the future, which will allow us to start producing the LONGEVITY line of laundry care products.

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Kick-starting the return of production to the Czech Republic = 5,000 vouchers

The first step towards EcoHaus making its own products under its own roof.

First, we need to fund an expert feasibility study, without which the neglected factory in Liberec cannot be renovated legally and safely. This is a basic requirement for transforming the unused, deteriorating developed site into a space with a future.

At the same time, we want to rent a professional laboratory, where we’ll begin developing and testing new laundry detergents. This will eventually allow us to establish our own R&D facilities right here.

Thanks to your support, Petra Doubková, founder of EcoHaus, will also embark on a research fellowship at the prestigious Wyss Institute at Harvard. She’ll focus on microencapsulation, a cutting-edge technology that enables effective, safe, and targeted delivery of active ingredients. She’ll bring the know-how from this fellowship back home, and we’ll incorporate it into our own development work.

We’re looking for people who want to make a difference, just as we were when EcoHaus was founded a few years ago.

When Petra founded EcoHaus in 2021 as a student at the Faculty of Textiles at the Technical University of Liberec, she had no capital. All she had was a bold idea, plenty of determination, and the trust of the first few hundred future customers who decided to support her by buying laundry detergent sheets in a presale. This helped her confirm that her idea made sense.

EcoHaus’s first products, led by its laundry detergent sheets, saw the light of day thanks solely to people’s support. Together, we managed to raise over CZK 900,000 in two campaigns and, above all, confirm that a brand can grow without investors when it has the trust and enthusiasm of a community behind it. That’s something we want to preserve. We don’t want EcoHaus to grow based on other people’s terms, wishes, or compromises. Because we have no external investors, we can stand firm on many things that make a real difference, such as social enterprise, education, and CSR activities. These aren’t always the cheapest options, but they make sense to us.

Now, three years after EcoHaus was founded, we can be proud of more than 50 products in a range of scents, colors, materials, and designs. We create them with you and for you. To us, this proves that even a small idea can grow into a brand with purpose when it has a community of people who believe in change behind it.

That’s also why we’ve decided to offer vouchers. When you buy a voucher, you’ll get more than just store credit—you’ll help make a real difference.

Will you help us restart production, bring research back home, and, ideally, save a factory with a story to tell?

Buy a voucher and support development Share the campaign

Alongside the campaign, we also want to find people who want to help usher in a new era of laundry and Czech manufacturing, working side by side with us. We’re looking for:

chemists and developers,
technologists who can design and build production lines that meet the standards,
or anyone with the experience, ideas, or heart in the right place who thinks they could lend a hand.

Want to be part of something meaningful? Get in touch at job@ecohaus.cz. We’d love to meet you.

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